Promotional Product Giveaways: An Effective Marketing Scheme

If I ask you to recall the last time you walked around a mall, a convention or a fair only to be approached by someone handing out freebies from their company, you can probably recall a few recent incidents. At the time you might not have thought much about the mug or the pen or whatever they handed you, but it probably did make you a little happy to get a freebie. You might not have realized it at the time, but this is a common marketing strategy used by businesses to draw in potential customers and attention towards their business.

If you happen to be a business owner yourself, you might end up benefiting from doing promotional product giveaways as well. In fact, a lot of surveys have found that product giveaways ROI usually happen to be positive. They are now actually considered to be as effective as any other form of advertisement medium. Of course, they are expensive, and can be a little difficult for smaller companies and businesses to manage, however, when the promotional product giveaway is executed successfully, it can bear a lot of positive results for the business in the form of more customers, and at the end of the day, there is nothing that a business needs more than a steady stream of customers.

Now promotional products can consist of anything ranging from balloons, pens, mugs, hats, shirts, calendars, USBs and so on. All of these items contain the company’s logo on them, and you get a more positive ROI by giving out better promotional products. So, items like mugs, USBs and hats are found to have a more positive ROI since they are used more frequently than other items, especially when compared to items like bands, balloons and pens since they tend to get lost or broken easily.